These answers are tailored to business experts (i.e., coaches, consultants, speakers, professional service providers). 1. What is a “good” open rate? The industry standard is 20%. Anything above that is great. 2. How long should my emails be? My emails are almost always under 300 words. In rare cases, for value emails, they might be […]
Category: Email Marketing
You’re about to uncover the most profound lessons from my 18-year career with email marketing. It’s a long read. However, it’s a giant education to help you get a reliable stream of high-paying clients. My journey has been interesting. In 2006, I dove into this world when I launched a $47 digital book (back when […]
If you’re not careful, high open rates (for the wrong reasons) could kill a business. Sounds dramatic, right? Hear me out. This story explains how. Many years ago, an old friend texted me out of the blue. They were excited to catch up and see me again. So I visited. But when I arrived, something […]
Want to glue readers to your emails? This 1300-year-old story reveals a way to keep readers coming back. Once upon a time, King Shahryār discovered his wife’s betrayal in a distant kingdom. Heartbroken and enraged, he vowed to prevent future betrayal. His grim idea: Marry a new woman each day and have her executed the […]