These answers are tailored to business experts (i.e., coaches, consultants, speakers, professional service providers). 1. What is a “good” open rate? The industry standard is 20%. Anything above that is great. 2. How long should my emails be? My emails are almost always under 300 words. In rare cases, for value emails, they might be […]
You’re about to uncover the most profound lessons from my 18-year career with email marketing. It’s a long read. However, it’s a giant education to help you get a reliable stream of high-paying clients. My journey has been interesting. In 2006, I dove into this world when I launched a $47 digital book (back when […]
Some time ago, a company hired me to generate more sales from their email sequence. Here’s the scoop: They challenged me to overhaul their hefty welcome email sequence. The autoresponder sequence? It wasn’t cutting it. The CTR was sagging and their ROAS was on a downhill slide. For context, this was a personality-driven education business. […]
If you’re not careful, high open rates (for the wrong reasons) could kill a business. Sounds dramatic, right? Hear me out. This story explains how. Many years ago, an old friend texted me out of the blue. They were excited to catch up and see me again. So I visited. But when I arrived, something […]
Want to glue readers to your emails? This 1300-year-old story reveals a way to keep readers coming back. Once upon a time, King Shahryār discovered his wife’s betrayal in a distant kingdom. Heartbroken and enraged, he vowed to prevent future betrayal. His grim idea: Marry a new woman each day and have her executed the […]
Entire email promo breakdown sent to 59,061 subscribers If you want to generate more sales from an email list, you’ll find this interesting. With all the “make a BAZILLION dollars in five minutes” nonsense floating around online–and because these are NOT typical results–I’ll spare you the earnings claim. Hint: It was a nice “chunk” of […]