different joint venture webinar promotions for one client. This wasn’t just one-off testing — this was deep, repeated exposure to what actually works when you’re trying to drive sign-ups and sales for webinars in the business education space. Along the way, I discovered patterns. I saw which offers took off like rockets and which barely […]
After a $233,467 email sponsorship ad spend and 93 solo email campaigns promoting webinars for a client — most of them split-tested — we made some great discoveries. This was NOT selling some $2,000 course. Every deal closed from these campaigns was worth somewhere between $500,000 and $2,000,000. When you’re dropping around $2,500 for a […]
These 50 email marketing questions are tailored to business educators (i.e., coaches, consultants, speakers, experts, course creators, professional service providers). 1. What is a “good” open rate? The industry standard is 20%. Anything above that is good. 2. How long should my emails be? My emails are almost always under 300 words. In rare cases, […]
You’re about to uncover the most profound lessons from my 18-year career with email marketing. It’s a big education to help you get a reliable stream of high-paying clients. My journey has been interesting. In 2006, I entered this world when I launched a $47 digital book (back when you could buy Google AdWords clicks […]
Some time ago, a company hired me to generate more sales from their email sequence. Here’s the scoop: They challenged me to overhaul their hefty welcome email sequence. The autoresponder sequence? It wasn’t cutting it. The CTR was sagging and their ROAS was on a downhill slide. For context, this was a personality-driven education business. […]
Entire email promo breakdown sent to 59,061 subscribers If you want to generate more sales from your email list, you’ll dig this. With all the “make a BAZILLION dollars in five minutes” nonsense floating around online–and because these are NOT typical results–I’ll spare you the earnings claim. Hint: It was a nice “chunk” of change. […]